You must remember this: Myth-making in Morocco

Books , Cinema , Morocco , Travel Nov 09, 2018 No Comments

In 1969, Jimi Hendrix visited Essaouira, Morocco, a blue-and-white-washed village on the country’s Atlantic coast. Tales have been told of his visit ever since: that he ate here and stayed there, that he nearly bought the nearby town of Diabat, that he wrote Castles Made of Sand here, inspired by the ruins of a former fortress out on the water, visible from the dunes.

Aside from the date of Hendrix’s visit, which is accurate enough, all of the above is patently untrue: most of the places he ate and stayed at opened many years after his visit, and the album he was said to have written here was released nearly two years before it. (I still think ‘All Along the Borj El-Berod’ is his best song.) Indeed, a whole sub-genre of travel article has arisen online, writers setting out to debunk Essaouira’s Hendrix myths. But still, we are told, the tourists come, lured by the city’s connection to the man who once set his guitar alight at Monterrey Pop.

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Matthew Clayfield

Matthew Clayfield is a journalist, critic and screenwriter.

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